Barrie police say three men who broke into a store at the Georgian mall stripped it of $15,000 worth of hair-removal products after they failed to crack the store's safe.

That store was “Showcase” in the mall and police say a bunch of “No-No” hair removal devices were stolen.

Video surveillance shows three men entering the mall around 10:00 p.m. on Friday night, after someone let them in.

The suspects managed to get into the store through a back door and they cut a hole through a wall to get into the store. Police don’t believe this was random.

Police say there was physical evidence at the scene which has been sent off for forensic analysis.

They're asking anyone with information on the heist to contact them.

With files from The Canadian Press