KITCHENER -- Premier Doug Ford is musing about generating revenue through advertising along Ontario's 400-series highways.
In a fireside chat today in Kitchener Ford was asked about his Progressive Conservative government's upcoming March 25 budget.
While he wouldn't give any specifics -- except to say the provincial police delivered a copy of the document to his house this weekend -- Ford said that balancing the budget isn't just about finding efficiencies, it's about creating new revenues.
He said one example is that when he drives along the I-75 highway in the United States there are signs everywhere, but he sees very few along Highway 401 and other 400-series highways.
Ford says introducing them could generate "a couple hundred million" dollars that Ontario could spend on education and transportation.
He says it is a "no brainer."
This report by The Canadian Press was first published March 9, 2020.
