It’s an afternoon of family-friendly fun in Wasaga Beach today, June 29, 2013.

Near Beach Area 1, it’s an afternoon of lively, family-friendly live music at Rockin’ the Beach to kick off the long weekend.

It’s until 6 p.m.

Meanwhile, the sandcastle-building competition rained out during the Kitefest weekend was back on at the Main Beach, and saw sand sculptures built to the music of Rockin’ the Beach.