Beachgoers brave windy Wasaga Beach

Families tried to make the best of a windy day at Wasaga Beach on the Sunday before Labour Day, while business along Beach Drive reflected on the summer that was.

The wind made it difficult for beachgoers to set up their tents and towels in the sand, but there were still plenty soaking in the sun along the Georgian Bay shores.

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However, local businesses say the unideal weather caused them to see less traffic than usual for the last long weekend of the summer.

"This time around last year, we were packed the entire store the entire day," said Yelda Jamali, a sales associate with 'Splash' on Beach Drive. "It's windy, it's pretty chilly, so it's been pretty slow compared."

"That doesn't stop people from coming out," added Zana Vell from Dardanella Beach Club.

For Varlin Imports Beach Boutique, their summer expansion allowed them to see 'good sales' according to co-owner Lindsay Webb.

The Wasaga Beach 'Memories of Summer' festival takes place Sunday evening, featuring a live performance by Tom Cochrane and a fireworks display.