Three people are dead after a head-on collision in Bradford on Friday afternoon.

South Simcoe police say the crash involving a southbound heavy truck and a northbound SUV happened on Yonge Street south the 14th Line  around 4:30 p.m.

Police say a 37-year-old man and a 61-year-old woman in the SUV were pronounced dead at the scene. A 9-year-old boy from the SUV was transported to hospital, but later died. 

The truck driver was treated at the scene and released, police said.

Bradford crash

A witness that spoke with CTV News describes hearing a loud noise and says she could see smoke and fire coming from the crash scene.

Bradford crash

Yonge Street between Line 12 and 14 was closed for nearly seven hours for the police investigation.

Traffic Unit officers are investigating the cause of the collision and are appealing for witnesses to come forward.