In honour of World Cancer Day, Jordan Rossman shaved his head at Royal Victoria Regional Health Centre.

Rossman shaved his head to bring awareness to a disease that took his father, Michael Rossman, and to kick off his fundraiser for RVH’s Hearts & Minds campaign. He has set a fundraising goal of $10,000.

According to the Canadian Cancer Foundation, 214 Canadians die of cancer every day.

Hearts & Minds is an initiative to raise $25 million for five priority areas – advanced cardiac care, child and youth mental health, women’s cancer services, equipment, teaching and research.

The campaign has already surpassed the halfway mark.