More than 3,000 people took part in a five kilometre charity run that was all about colour.

The ‘Run or Dye’ event was held at Hardwood Ski and Bike on Saturday morning and participants could run, walk or even dance while getting blasted with a safe, eco-friendly powered dye.

“We’re outside; we’re getting fresh air – it’s fun. There are kids out here, they’re running around having a good time,” says Darcy Barber.

The event was even exciting for those standing on the sidelines.

“I think it’s great, it gets a lot of people out here, a lot of people that I think otherwise would be a little intimidated to do a run,” says Jeremy Strampel.

A portion of the money raised was going to Rainbows for All Children Canada, an organization committed to helping children and adults grieve and grow after experiencing loss.

“It really helps build emotional literacy in children, youth and families. It helps them understand the overwhelming feelings they have when they are grieving, helps give them tools to deal with those feelings, helps to let them know they’re not alone,” says Kimberly Thomson with Rainbows for Children Canada.

Rainbows serve more than 15,000 people in Simcoe County and 2.3 million internationally - a service that hits close to home for many people racing.

“I think this run is really important because I’ve had support through loss in my life and I think it’s a great way to help other children around the country,” says Ceiligh Thomson.

It’s a bright event, celebrating life – the perfect way to raise money for those who need some added colour in their lives.

“Rainbows is about helping families through grief and this is based on the festival of happiness and that’s what we’re all about.”